In this blog, I’ll be talking to you about something that often gets ignored in the car sales industry; the role of communication in shaping the customer experience. So lets get into it.
For many consumers, buying a car is a major financial and personal commitment. yet, one of the most intimidating parts of the process is the dealership experience itself. Customers frequently leave feeling overwhelmed, or even unconvinced that the salesperson truly knows what they are selling.
This blog aims to explore that gap.
During my time at the University of Oregon, I developed a strong foundation in public relations and understanding the importance of strategic communication. Now, i’m focused on how brand messaging, customer service, and sales strategy intersect. Over time, I’ve seen how dealerships can either build trust or lose it; that depended entirely on the way they communicated. All too often, this communication feels rushed, scripted and when it gets to be disconnected, consumers ask “do you even know what you are selling me?”
If you’re curious about how communication can make or break a car sale, here’s what you can expect to find here:
- Why product knowledge enhances credibility
- How mixed messages lead to customer doubts and lost loyalty
- ways to build real, lasting relationships just through communication
- PR practices that dealerships can learn from
- why having clear and consistent messaging is key for long-term brand loyalty.
Whether you’re part of the industry, learning the ropes like i am, or simply want to understand how communication impacts buying decisions, you just might find something here worth reading.
To dive deeper into what customers truly value in a sales experience, this article from Harvard Business Review offers a dive into the intricate eyes of customers and the power of genuine communication, a principle that doesn’t just stop applying in the world of car sales.
Thanks for reading and welcome to the discussion!
Lindsey Woodring 
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