Real Selling Happens Before the Customer Shows Up

Every great sale starts with preparation, not a handshake. For car sales, the real work starts long before you even get to that handshake. Having knowledge, being preparation and great expertise lay the foundation for clear, confident communicate, the kind that builds trust and sets you apart from the competition.

Customers aren’t showing up clueless anymore, most of the time these days, customers walk into dealerships already knowing what they want. If you aren’t prepared to meet them with real knowledge, you can loose your credibility in minutes.

That’s why I can’t stress enough how important it is to be prepared, especially if you are trying to be the best in the industry, it’s not an option anymore. These genuine conversations are essential, along with true knowledge of your products, that is what is going to change the game and put you on top.

You can know every little feature on the lot, but the way you communicate it, tell it’s story, is going to be where you start to step ahead of people. While you can sit there and rattle off features about this and that, listening just might be what every customer needs. Great communication isn’t just about you talking, it’s about hearing what our customers need, their wants, this huge financial decision is theirs, they must feel like they are being heard. People will remember the way you made them feel more than the exact words you used.

Selling a car is great. Building a loyal customer? that’s even better. Not only does that secure revenue for a company, that also shows other consumers who they can trust in such an overwhelming industry. When communication feels respectful, people don’t just buy once, they will keep coming back, and recommendations and word of mouth references are how those larger networks come into benefit you in the long haul.

At the end of the day, Selling is simple when you are prepared, knowledgable and have the tools to communicate that to your customers. Those that understand this, who invest their time and skills into their work, don’t just sale cars, they build relationships with loyal customers that drives real growth.