Many talk about the sales after they have been closed, but when it comes to talking about what happens after that, well there is a lot to be said that hasn’t been said. In reality, following -up after the sale matters just as much as that final closing handshake. For some dealerships, selling a car isn’t the only focus they have. it’s about keeping those relationships even after the sale. Providing useful info, honest service, and a real deep connection to customers is what will keep them coming back for years.
Whats That Follow Up Look Like
So, what does that follow-up really look like? instead of those classic, robotic responses like “how was your visit?” people now expect a more personalized message following up their visit. So lets start skipping those boring messages and bringing in a quick thank after purchase instead, or a quick check-in to see how they like the car after just a few weeks with it, even a reminder for getting services done can be a great outreach. Remembering the reasons the customer bought the car is also a great tactic, you can customize your questions to be tailored to that persons experience and that can go a long way. To say it shortly, remembering is caring, caring will build that trust.
More Than Just Goodwill
Having a direct connection to the customer even after a sale is one way that you can build a reputation for yourself. customers that feel seen and supported have a better chance of expressing their experience with their friends and family. This type of customer/dealership relationship can’t be earned through anything else, not even the computer ads would bring in this attention , this type of connection is built through real genuine communication. Dealerships that ignore this type of outreach, risk loosing a lot of money.
Lets Bring it Home
While the sale ends with hefty paperwork and many signatures, that relationship is just the beginning. By prioritizing communication that is further than your usual robotic responses, customers will see that you truly cared about their wants and needs from the experience, this will strengthen the connection they have with not only the salesperson, but the dealership morals as a whole. Bring them loyalty, they will bring it back.
So, will you be going the extra mile for your customers?
Lindsey Woodring 